Business Plan Writing – a Reliable Method of Creating a Great Company

Business Plan Writing: How to Start One's Business Successfully

Major Units a Business Plan should Contain

Before writing a business plan, it is necessary to know what important structural elements it consists of and what their role is.

By reading this article, you will learn everything about the peculiarities of writing business plans. You will find out what a business plan should include, what details should be omitted, how to make a financial forecast, and what resources are helpful in setting out your business strategy.

A thing of cardinal importance which you should bear in mind is that a business plan is not merely an assignment, but an effective means of expanding business. An ingenious business plan is what you will regularly look through and improve once you find out more about customers' needs, good and bad management and sales strategies, etc. Your business plan is a document that should present your objectives and which you should adhere to in order to move in the determined direction and achieve business success.

Executive Summary

This is an outline of the way you conduct business and your intentions. It is the first section of your business plan which should be one or two pages long. Usually, it is written last.

Business Opportunity

This part should give answers to the following questions: What do you sell and how do you determine the market trends? Who are your customers and competitors?


How do you plan to put your ideas into practice? In this section, you need to present your financial plan, the methods you are going to use to begin your business operations, and determine successful deals.

Employees and Organization

Business investors are searching for not only fresh ideas but also qualified employees. In this section, you should present your team members and state what specialists you are still in need of. In addition, provide some data about your company structure, history, and location.

Economic Plan

An economic or financial plan is considered essential for a business plan. Later, we will explain you how to create it.


If you have a lot of explanatory material for illustrating your products, create appendices.

Now, it is time to find out how to produce every chapter of your business plan to attract the attention of potential investors.

In this article, the sections of a business plan are described in the sequence they should be presented in the very work. If you keep reading it, you will find out how to arrange each part properly and avoid hidden pitfalls. By the way, if you access, you will find great examples of a business plan which you can use as a model for producing your own project.

If you follow the helpful advice given in this piece of writing, you will not face any difficulties in composing any of the units of a business plan. You will manage to work out the plan that will let you get a loan from a bank without any problems and help you convince investors of the profitability of your business.

Executive Summary

Though this is the first section of a business plan, it is created last. It illustrates the principal aspects of the whole project. This is the very part of your work that readers deal with in the first turn. Thus, you need to strive mightily to write in the best way (visit our website to get a wonderful example of an executive summary).

Industry Sector

In this part, you should make a detailed analysis of the industry sector which you are going to conduct your business in. This unit of your business plan should also provide a brief description of the market niche you intend to occupy. Note that you can find useful tips on composing this section at

Analysis of the Market

It is required to fully explore the market where you intend to promote your services and products. Pay attention to such items as location, customers and their needs, and the ways they (needs) can be satisfied. When writing this section, you need to show readers that you are aware of clients' demands and desires to the extent that you can predict how many products they may purchase.

Examining Market Competitors

It is necessary to learn as more as possible about your potential competitors, and find out what benefits they offer to their customers. Moreover, you need to define the problems you may face when entering the market and try to find their solution. In this unit of your business plan, you have to prove that your business is very competitive and can give customers more significant advantages than that of competitors.

Marketing Strategy

Here, you should clearly explain how you are going to advertise your services, what issues your pricing policy is based on, and why it is beneficial to choose your company. In this section, you need to spell out how you are going to penetrate into the market and convince people to purchase your products.

Management Policy

Give a short description of the structural peculiarities of your business and the management techniques you are applying. Remember to provide information about your management department and outside management resources you are using. Keep in mind that your management plan should also impart facts about the advisory committee in case you aim to obtain funding.

Employees and Organization

Provide information about the location of your business, specific equipment, kind of specialists needed, suppliers, and other essential details about the manufacturing process.

Economic Plan

State what financial resources you are in need of. In addition, you should present your financial report and its thorough analysis. In this passage of your business plan, you have to demonstrate three major financial documents such as an income and expenditure statement, balance sheet, and a cash flow report. If you need more detailed guidelines for writing each of the mentioned documents, welcome to us. Our experts will help you cope with this task.


Your business plan should end with the section called "Appendices." In this unit, you can provide some extra data confirming the reliability and validity of your business. For example, in "Appendices," you may present the photos of the products you sell, contracts, or other legal documents concerning your company.

Does the Sequence of the Business Plan Units Play an Essential Role?

To some extent, it is very important to present the sections of a business plan in the respective order. An executive summary that outlines the chief points of a business plan has to occupy the first position. Everyone will agree that it is quite reasonable to provide all the data about one's business (in other words to describe each of the sections) in one place. Still, there are not any rules that prohibit placing a "Management Policy" section right after the "Executive Summary."

It is clear that when creating a business plan, one aims to present their enterprise as attractively as possible. Therefore, if you have a superior management team striving to make your business expand, you may place the respective section of your business plan right after the "Executive Summary." The data about the strong points of your business will stimulate readers to read your business plan till the end.

Organizing a Business Plan

Remember that a business plan is an official document meaning it has to be arranged accordingly. Thus, you will manage to engage investors.

Special attention has to be paid to formatting and margins. Ensure the grammar is correct. In case you cannot check your work for grammar on your own, hire professionals.

Once you make sure your business plan is flawless, you should print it off and bind it appropriately.