The Marketing Concept

The marketing concept refers to the common notion that marketing organizations succeed when they effectively meet the needs of their customers. The concept identifies one of the fundamental roles of marketing organizations as recognizing and satisfying the needs and wants of the customers

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Marketing Essay On Automobile Industry

The automobile industry has become as competitive as the computer industry. Renault Company has not competed well with other car brands like Ford, Volkswagen, Honda, Nissan and BMW.

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LexisNexis Marketing Plan

LexisNexis Group is a corporation that provides computer-assisted business risk solutions and the research services. The paper will analyze the marketing research plan in respect to the strategic and the marketing focus.

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International Marketing Strategy: China Bubble Tea

The current work provides the description of the international marketing strategy for Coca-Cola during the presentation of a new product on the Chinese market. The description of the objectives of the production, target audience, and ways of the presentation will enable to understand the steps, which should form the background of the successful international market strategy of the Coca-Cola Company for the introduction of the bubble tea on the Chinese market. The presented international marketing strategy of the Bubble tea introduced by the Coca-Cola Company is considered to be successful.

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Company G Marketing Plan

Analysis of Competition using Porters Five Forces Model Company G is a well-established company dealing with electronic goods in the market. The company is aimed at making sure that the consumers get high-quality and innovative electronic products that suit their needs and meet their expectations.

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Rebranding of Old Spice

Men have used the Old Spice products for almost 70 years to keep clean. The Shulton Company originally manufactured the products for women. In 1934, the Shulton Company created the brand, Early American Old Spice for Women, as its first fragrance.

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