Rebranding of Old Spice
Men have used the Old Spice products for almost 70 years to keep clean. The Shulton Company originally manufactured the products for women. In 1934, the Shulton Company created the brand, Early American Old Spice for Women, as its first fragrance.
Details
International Marketing Strategy: China Bubble Tea
The current work provides the description of the international marketing strategy for Coca-Cola during the presentation of a new product on the Chinese market. The description of the objectives of the production, target audience, and ways of the presentation will enable to understand the steps, which should form the background of the successful international market strategy of the Coca-Cola Company for the introduction of the bubble tea on the Chinese market. The presented international marketing strategy of the Bubble tea introduced by the Coca-Cola Company is considered to be successful.
Details
LexisNexis Marketing Plan
LexisNexis Group is a corporation that provides computer-assisted business risk solutions and the research services. The paper will analyze the marketing research plan in respect to the strategic and the marketing focus.
Details
Marketing Essay On Automobile Industry
The automobile industry has become as competitive as the computer industry. Renault Company has not competed well with other car brands like Ford, Volkswagen, Honda, Nissan and BMW.
Details
